Latest News

Sugar intake from soft drinks is falling year on year – 13.6% since 2012

BSDA responds to public health campaign in Liverpool. Gavin Partington, BSDA Director General, said: “If this were a genuine education campaign to reduce sugar intake then surely it would look at all sources of sugar consumption and not just target soft drinks which is the only food category where sugar intake is actually falling year on year...

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Bottled Waters Technical Workshop

Wednesday, 26 October, Jury's Inn, East Midlands Airport

An interactive workshop for bottled water producers and those moving into the bottled water ‘plus’ category, covering a variety of sector manufacturing issues.

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Industry Initiatives

Soft drink calories down by over 13%

Improving the dietary health of a nation is a shared responsibility and as an industry we are already demonstrating our support for positive initiatives that encourage and improve the choices ... 

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Training specific to the needs of the industry

We ensure that our training programme remains relevant to the needs and interests of our members. Many companies use our training initiatives as part of their learning and development programmes.  Discounted rates for BSDA members, saving up to 50% on the non-member fee...

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Facts & Figures

Read the latest Publications from the BSDA

including the 2015 UK Soft Drinks Report and the 2015 BSDA Economic Report

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Fruit Juice Guidance

BSDA Technical Guidance is now available

giving direction on current European & UK legislation,
together with information on vegetable juices, quality,
authenticity and industry terms.

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Energy Drinks

Did you know there is no more caffeine in most energy drinks than in a typical cup of coffee? 
more information about energy drinks >

Sustainability Roadmap

The Soft Drinks Sustainability Roadmap

Opportunities for businesses in the soft drinks supply chain to enhance the sustainability of the sector and help secure its future more>


 Fruit Juice

100% fruit juice provides essential vitamins and nutrients which is why it counts as one of your 5 a day.
more information about fruit juice >


The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled waters.

BSDA relies on the input of its members small, medium and large.  Members’ views and concerns are the drivers behind the work we do. So if you want to influence the direction and policy of your industry body, stamping your mark on the legislation governing the future of your business join us now.

Learn more Join now Are you a member?

Job Board

British Soft Drinks Association’s Job Board where job seekers can find the best jobs in the soft drinks and related industries.

Candidates can browse current vacancies, post an anonymous CV or create new vacancy alerts. Employers can post a vacancy or browse the CV bank to find the ideal candidate.

Learn more