BSDA Officers

Peter Harding


Peter Harding

Elected by the membership every two years, the President is Chairman of the Executive Council and Board of Management.  The current President is Peter Harding, Chief Operating Officer of Lucozade Ribena Suntory Limited.

L den Hollander

Vice President

Leendert den Hollander

Elected by the membership every two years, the current Vice President is Leendert den Hollander, Vice President and General Manager, Great Britain, Coca-Cola European Partners.


gavin partington

Director General

Gavin Partington

The Director General is the general manager of the day to day activities of BSDA and Company Secretary for the Association, reporting to the President and the Executive Council.

Technical Executive - Dr Fiona Palmer

Public Affairs Manager - Oliver Strudwick

Policy Manager Rebecka Steven

Marketing Communications Manager Jacqueline Wall

Press Officer - Rumandeep Gill

Team AssistantClaire Flanagan