Elected by the membership every two years, the President is Chairman of the Executive Council and Board of Management. The current President is Peter Harding, Chief Operating Officer of Lucozade Ribena Suntory Limited.
Leendert den Hollander
Elected by the membership every two years, the current Vice President is Leendert den Hollander, Vice President and General Manager of Coca-Cola Enterprises Great Britain.
The Director General is the general manager of the day to day activities of BSDA and Company Secretary for the Association, reporting to the President and the Executive Council.
Public Affairs Manager - Gareth Barrett
Technical Executive - Dr Fiona Palmer
Communications Manager - Jacqueline Wall