4 April 2012
Sports drinks meet a range of consumer
needs
The stories about sports drinks in this
morning’s papers are inaccurate and alarmist. While many
sports drinks are designed to meet the specialist needs of elite
athletes, that is not to say that no-one else should drink
them.
There is a range of sports drinks available,
including options designed for lighter training sessions or low
intensity gym workouts and others suitable for endurance
work. Some are high in carbohydrate, others contain very
little. Choosing the right drink to suit your exercise session
is as important as choosing the right footwear.
The keys to good health are a balanced diet
and an active lifestyle. Sports drinks help people live more
actively, assist hydration and can make a positive contribution to
a balanced diet.
Ends
For further information please contact
Richard Laming
Media Director
British Soft Drinks Association
Tel: 020 7405 0300 / 078 7965 4555
Email: rlaming@britishsoftdrinks.com
Website: www.britishsoftdrinks.com
Notes to editors
1. The British Soft Drinks Association
represents the interests of producers and manufacturers of soft
drinks including carbonated drinks, still and dilutable drinks,
fruit juices and bottled water. BSDA members are responsible for
the vast majority of products on the British soft drinks
market.