Skip to content

19 April 2012

 

A tax on soft drinks is not the solution

Imposing a tax on soft drinks is not the solution that its proponents suppose.  Obesity arises from an excess of calories in the diet over calories expended in exercise, and to deal with this means to promote active lifestyles and balanced diets, not to single out individual types of food or drink.  Soft drinks provide only 3 per cent of the calories in the average diet and, while the incidence of obesity is rising, the consumption of calorific soft drinks is not.

A tax on food would not only be ineffective, but it would also be regressive – falling disproportionately on poorer people – and it would also be intrusive.  Why should the government impose a new tax burden on people who are living healthy lives and have no need to change their diets?

Policies on obesity need to be targeted at those who need help, and not used to punish people’s everyday choices and little pleasures.

 

ends

For further information please contact

Richard Laming
Media Director
British Soft Drinks Association
Tel: 020 7400 3707 / 07879 654555
Email: rlaming@britishsoftdrinks.com
Website: http://www.britishsoftdrinks.com/

Notes to editors

1. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market.