9 July 2012
BSDA appoints new Director General
BSDA is pleased to announce the appointment of
Gavin Partington as its new Director General.
Gavin joins BSDA from the Wine and Spirit
Trade Association where he has been Communications Director and
Interim Chief Executive. He is an experienced communications
consultant and former political journalist.
Gavin will join BSDA in the autumn.
BSDA President David Saint said: “I am very
pleased to welcome Gavin to BSDA. His experience of the media
and dealing with public policy issues will be invaluable to us and
I look forward to working with him over the next few years.”
Gavin Partington said: “I am delighted to be
joining the BSDA team and I look forward to supporting its members
and the soft drinks industry. The association has an enviable
reputation and I hope to build on its success in ensuring the
industry’s voice is heard.”
Among various corporate communications roles
Gavin was Director of Communications at the Lawn Tennis Association
and telecoms company Energis. Prior to that, he was a
consultant with Brunswick Group.
Before a career in corporate communications,
Gavin was political editor of GMTV.
For further information please contact
British Soft Drinks Association
Tel: 020 7025 3707 / 078 7965 4555
Notes to editors
1. The British Soft Drinks Association
represents the interests of producers and manufacturers of soft
drinks including carbonated drinks, still and dilutable drinks,
fruit juices and bottled water. BSDA members are responsible for
the vast majority of products on the British soft drinks