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9 July 2012

 

BSDA appoints new Director General

BSDA is pleased to announce the appointment of Gavin Partington as its new Director General.

Gavin joins BSDA from the Wine and Spirit Trade Association where he has been Communications Director and Interim Chief Executive.  He is an experienced communications consultant and former political journalist.

Gavin will join BSDA in the autumn.

BSDA President David Saint said: “I am very pleased to welcome Gavin to BSDA.  His experience of the media and dealing with public policy issues will be invaluable to us and I look forward to working with him over the next few years.”

Gavin Partington said: “I am delighted to be joining the BSDA team and I look forward to supporting its members and the soft drinks industry.  The association has an enviable reputation and I hope to build on its success in ensuring the industry’s voice is heard.”

Among various corporate communications roles Gavin was Director of Communications at the Lawn Tennis Association and telecoms company Energis.  Prior to that, he was a consultant with Brunswick Group.

Before a career in corporate communications, Gavin was political editor of GMTV.

 

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For further information please contact

Richard Laming
Media Director
British Soft Drinks Association
Tel: 020 7025 3707 / 078 7965 4555
Email: rlaming@britishsoftdrinks.com
Website: http://www.britishsoftdrinks.com/

Notes to editors

1. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market.