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12 April 2011

For release: immediate

UK Soft Drinks Report: soft drinks market grew strongly in 2010

The consumption of soft drinks in the UK grew in 2010 by 4.1 per cent in volume to reach 14,585 million litres.  The value of the soft drinks market increased by 5.8 per cent to £13,880 million in 2010.

This is the fastest annual rate of growth in the last seven years, and is reported in “By popular demand”, the 2011 UK Soft Drinks Report published by the British Soft Drinks Association, with data from independent market analysts Zenith International.

Other highlights of the report include:

  • Bottled water consumption grew for the second successive year, to reach 2055 million litres;
  • The consumption of carbonates increased by 4.9 per cent in volume, with a retail value of £8,000 million;
  • Dilutables volume grew by 4.5 per cent, to 3,500 million litres;
  • Fruit juice and smoothies consumption grew by 3.1 per cent, with a retail value of £1,760 million;
  • Still and juice drinks volume grew by 5.8 per cent, a seventh straight year of growth;
  • Sports and energy drinks were the star performers, growing by 13.1 per cent and 12.8 per cent respectively.

Jill Ardagh, BSDA Director General, said:

“The soft drinks industry is successful because it listens to its consumers and meets their needs.  Even in tough economic conditions, our industry can thrive because it is focussed on meeting popular demand.”


For further information, please contact:

Richard Laming
Media Director
British Soft Drinks Association

Tel: 020 7400 3707 / 078 7965 4555


Notes to Editors

1. All statistical information is from the 2011 UK Soft Drinks Report, published by the British Soft Drinks Association with data from independent market analysts Zenith International.  The 2011 UK Soft Drinks Report can be downloaded from the BSDA website here:

2. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market.

3. For further information about the BSDA visit