12 April 2011
For release: immediate
UK Soft Drinks
Report: soft drinks market grew strongly in 2010
The consumption of soft drinks in the UK grew
in 2010 by 4.1 per cent in volume to reach 14,585 million
litres. The value of the soft drinks market increased by 5.8
per cent to £13,880 million in 2010.
This is the fastest annual rate of growth in
the last seven years, and is reported in “By popular demand”, the
2011 UK Soft Drinks Report published by the British Soft Drinks
Association, with data from independent market analysts Zenith
International.
Other highlights of the report include:
- Bottled water consumption grew for the second
successive year, to reach 2055 million litres;
- The consumption of carbonates increased by 4.9
per cent in volume, with a retail value of £8,000 million;
- Dilutables volume grew by 4.5 per cent, to
3,500 million litres;
- Fruit juice and smoothies consumption grew by
3.1 per cent, with a retail value of £1,760 million;
- Still and juice drinks volume grew by 5.8 per
cent, a seventh straight year of growth;
- Sports and energy drinks were the star
performers, growing by 13.1 per cent and 12.8 per cent
respectively.
Jill Ardagh, BSDA Director General, said:
“The soft drinks industry is successful
because it listens to its consumers and meets their needs.
Even in tough economic conditions, our industry can thrive because
it is focussed on meeting popular demand.”
ends
For further information, please contact:
Richard Laming
Media Director
British Soft Drinks Association
Tel: 020 7400 3707 / 078 7965 4555
Email: rlaming@britishsoftdrinks.com
Website: http://www.britishsoftdrinks.com/
Notes to Editors
1. All statistical information is from the
2011 UK Soft Drinks Report, published by the British Soft Drinks
Association with data from independent market analysts Zenith
International. The 2011 UK Soft Drinks Report can be
downloaded from the BSDA website here: http://bit.ly/dY8SOc
2. The British Soft Drinks Association
represents the interests of producers and manufacturers of soft
drinks including carbonated drinks, still and dilutable drinks,
fruit juices and bottled water. BSDA members are responsible for
the vast majority of products on the British soft drinks
market.
3. For further information about the BSDA
visit http://www.britishsoftdrinks.com/.