RM water efficiency

Sustainability Roadmap

The Soft Drinks Sustainability Roadmap sets out opportunities for businesses in the soft drinks supply chain to enhance the sustainability of the sector and help secure its future prosperity.

Industry Initiatives

Britvic Fruit Skills

Fruit Shoot launched in 2000 and is now the No.1 children’s soft drink brand in the UK. Available in a choice of variants, this brand has always inspired kids’ adventurous and physical side, encouraging them to take part in active play and to learn new skills.

The Fruit Shoot range has changed over the years, through listening and responding to parents’ needs and implementing our own plans to support voluntary initiatives to encourage healthy lifestyles.  In line with the Government’s Responsibility Deal, we now only produce the No Added Sugar version of Fruit Shoot and as a result estimate that 2.2billion calories will be taken out of the children’s soft drinks category.   We remain committed to providing consumer choice and the range also comprises Fruit Shoot My-5 (a blend of fruit juice and water which provides one of your ‘five a day’) and Fruit Shoot Hydro (flavoured water with no sugar and just one calorie).

Fruit Shoot’s 'Skillicious' campaign focuses on trying new activities like beat boxing and speed stacking, whilst partnering with Nickelodeon has achieved even greater reach  – in 2013 over 160,000 children got involved in the Skills Crew tour, building on the 90,000 already reached the year before. Such campaigns help to drive the skills agenda and support parents’ efforts to encourage activity amongst children.