RM water efficiency

Sustainability Roadmap

The Soft Drinks Sustainability Roadmap sets out opportunities for businesses in the soft drinks supply chain to enhance the sustainability of the sector and help secure its future prosperity.

Industry Initiatives

Coca-Cola ParkLives

Launched in May 2014, Coca-Cola Zero ParkLives is a partnership between Coca-Cola Great Britain and local authorities to deliver a dedicated programme of fun, free activities in the heart of local communities – the parks.

Across the summer of 2014, thousands of structured sessions, led and delivered by local coaches, will take place in parks across participating cities. The programme is part of a £20m investment made by Coca-Cola Great Britain all the way through to 2020, designed to get one million people moving.

All the Coca-Cola Zero ParkLives activities are designed to get people physically active, but in a fun way that suits their lifestyle. The emphasis is on activity, rather than sports, and is for people of all ages and fitness levels. In a real example of public-private collaboration, Coca-Cola Great Britain has worked closely with each local authority to put on the kinds of activities that most appeal to people in their local area, from Zumba to Tai Chi to Hula-Hooping and Table-Tennis.

Coca-Cola GB and local councils are working with the national physical activity expert, ukactive, to rigorously measure the impact of Coca-Cola Zero ParkLives and ensure it delivers the right results for each city.

More information about the programme is available at www.parklives.com

Parklives