10th October 2019 | The Savoy, London, WC2R 0EZ
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Sustainability Roadmap

The Soft Drinks Sustainability Roadmap sets out opportunities for businesses in the soft drinks supply chain to enhance the sustainability of the sector and help secure its future prosperity.

Industry Initiatives

LRS joins forces with charity to inspire young people through sport

Lucozade Ribena Suntory (LRS) has joined forces with sport for development charity Active Communities Network to launch B Active and bring to life their shared ambition of inspiring young people through sport.

The sports programme, which is backed by the LRS Movement Fund, is improving the lives and prospects of thousands of young people aged between 16 and 24 by providing regular access to sport and education.

Those engaged with the programme can enjoy sessions in a range of physical activities including football, basketball, fitness and netball. The sessions run five days a week, 50 weeks of the year across areas of Britain where levels of social and economic deprivation are high.

As well as bolstering the physical benefits of sport and physical exercise, B Active is giving young people the opportunity to broaden their horizons through a range of vocational courses, and has so far awarded accreditation to more than 1,000 young adults, a third of whom have gone on to secure employment through the programme.

Ensuring B Active leaves a lasting legacy on UK communities, LRS has also invested in a three-year academic study to closely examine behavioural change over this period. The findings will be used to inform government policy and demonstrate the value of sport for development programmes.

For more information on B Active visit www.lrsuntory.com/health-and-wellbeing/b-active/.