Launching a Soft Drink

The journey from concept to launching a product presents a few challenges; the following are suggested key stages to be considered with information on useful websites. Please note that most of the stages need to be tackled simultaneously and the list is by no means exhaustive. You may also find Great Business a useful provider of support, advice and inspiration for growing your business. 

Business Plan

A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. Visit https://www.gov.uk/write-business-plan for further advice.

Developing the idea – is your new soft drink idea feasible?

There are several BSDA members who will be able help you with recipe formulation, ingredient supplies, processing and shelf-life. Please refer to the Members Directory. Campden BRI and Leatherhead Food Research offer extensive ranges of pilot plant facilities.

Packaging - not all packaging is suitable for every type of drink

Manufacturing - find the right factory to manufacture your drink

  • Information on contract packers with requisite packaging and processing facilities can be found in the Members Directory.
  • Quality assurance – product quality and safety should be carried out by the factory but Due Diligence must also be carried out by the product owner. Contact the Food Standards Agency for further advice.
  • Storage and distribution - products may need to be temperature controlled depending on the product, process and packaging. Contact The Food Storage & Distribution Federation for advice.

Sales and Marketing – choosing the right approach for the brand

  • Business to business – selling to retailers
  • Consumer – advertising and marketing to your target audience 
  • Reinforcement– Investing in your product for continued success

Importing to and exporting from the UK

Not in production yet and require BSDA assistance?

When you have embarked on production you will be able to join the British Soft Drinks Association and enjoy all the benefits membership brings with it.

In the interim, BSDA is able to provide assistance to you with regard to sector specific issues relating to start-up; for example, technical standards, best practice and legislation. This assistance is provided in the form of a meeting (either face-to-face or teleconference). You will be asked to provide a detailed brief of the information you require and wish to discuss prior to the meeting. The fee for this service is £250 (exc VAT). This fee will be discounted against your initial membership fee, should you join the Association once in production.

For further details please contact Dr Fiona Palmer