Position Statements

Fruit Juice

Consumption of fruit juice in the UK equates to an average of 41ml per person per day; just 1% of the calories in the average British diet. Fruit juice does contain naturally occurring sugar, but also provides essential nutrients in...

UK Soft Drinks Tax

Evidence shows the tax will not reduce obesity but will risk jobs At a time of great economic uncertainty the Government should be supporting UK businesses and consumers rather than putting additional pressure on them with a soft drinks tax...

Health and Wellbeing

Government figures confirm that soft drinks comprise only 3% of the average UK diet. [NDNS] The UK’s leading soft drinks companies increased their collective advertising spend on low and no calorie drinks by 49% in 2014 – up al...

Energy Drinks

In 2014, UK sales of energy drinks grew by 5.3 per cent. There is no more caffeine in most energy drinks than in a typical cup of coffee and they are enjoyed by millions of consumers worldwide. Energy drinks are safe and that is the view...

Responsibility Deal: Calorie Reduction Pledge

Improving the dietary health of a nation is a shared responsibility and as an industry we are already demonstrating our support for positive initiatives that encourage and improve the choices – in both diet and lifestyle – our consum...

Soft drinks and the Environment

All bottles, cans and cartons can be recycled A plastic bottle now contains 30 per cent less plastic than it did 20 years ago, and a typical can 25 per cent less metal [1] Almost 60% of plastic bottles are now recycled (Recoup, June 2016) Man...

Recent publications

Publications 2015 BSDA Responsibility Report 2015 BSDA Economic Report BSDA Annual Report 2015  2014 Soft Drinks Sustainability Roadmap Report