Position Statements

Low-Calorie Sweeteners

Low-calorie sweeteners are among the most thoroughly researched ingredients worldwide Sweeteners have been approved by all leading health authorities around the world, as well as Cancer Research UK and Diabetes UK Public Health England endorse...

Environment

The soft drinks and bottled water sectors have always taken recycling, littering and the environment very seriously. PET plastic bottles and cans used within the sector are 100% recyclable and it is important that consumers are encouraged t...

Advertising

Are adverts for products high in fat, salt or sugar (HFSS) targeted at children? Existing UK rules mean that ads for HFSS products cannot be targeted at children in any media and are among the strictest in the world. Children are protected...

Fruit Juice

Consumption of fruit juice in the UK equates to an average of 41ml per person per day; just 1% of the calories in the average British diet. Fruit juice does contain naturally occurring sugar, but also provides essential nutrients in...

Soft Drinks Industry Levy

As an industry we recognise we have a role to play in tackling obesity. Soft drink companies have been engaged in a range of calorie reduction initiatives for many years. We have led the way in sugar reduction, down by 22.9% (from soft drinks)...

Health and Wellbeing

Government figures confirm that soft drinks comprise only 3% of the average UK diet. [NDNS] The UK’s leading soft drinks companies increased their collective advertising spend on low and no calorie drinks by 49% in 2014 – up al...

Energy Drinks

Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world The UK energy drink market introduced a voluntary Code of Practice agreeing not to market or promote products to under 16s There is no mo...