Consumers are always looking for new tastes and formats for soft drinks therefore, innovation is the key to success. For this reason, the soft drinks sector is one of the most fast-moving and dynamic industries in the food and drink manufacturing.
The main categories of soft drink products are carbonates, fruit juices, dilutables, still and juice drinks, bottled waters and sports and energy drinks.
Health issues and changing lifestyles have influenced shifts in UK consumption, most significantly a shift from regular to low, no and mid calorie variants.
Low & no calorie: 0-20 kcal per 100ml*
Mid calorie: 21-30 kcal per 100ml
Regular: 31 and above kcal per 100ml
*Nutrition Claims Annex of Regulation (EC) 1924/2066