Consumers are always looking for new tastes and formats for soft drinks therefore, innovation is the key to success. For this reason, the soft drinks sector is one of the most fast-moving and dynamic industries in the food and drink manufacturing.
The main categories of soft drink products are carbonates, fruit juices, dilutables, still and juice drinks and bottled waters.
Health issues and changing lifestyles have influenced shifts in UK consumption, most significantly a shift from regular variants to low calorie and no added sugar variants.
Fortified drinks can provide extra vitamins and minerals to the consumers that choose them.
Functional drinks such as sports and energy drinks can offer additional benefits too.