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1 July 2013

Road Map launched as new initiative to reduce carbon emissions


Today, 1 July, marks the start of a new agreement launched by Food Minister, David Heath, in conjunction with the soft drinks sector.  The aim is to help reduce the estimated 4.5 million tonnes of greenhouse gases a year produced by the industry.  The soft drinks sustainability roadmap provides a framework for businesses to improve sustainability as well as their bottom line.

The plan includes the entire soft drinks production process, from sourcing ingredients to recycling packaging.  It sets clear objectives for businesses to further improve their use of resources, but gives them the flexibility on how to meet them in the most cost effective way.

The initiative was developed in conjunction with the soft drinks industry, trade associations and WRAP.  It builds on Defra funded research.

Recommendations include:

  • Reducing the amount of water used in manufacturing to help limit consumption and save money;
  • Improving refrigeration to boost energy efficiency;
  • Improving co-operation between manufacturers, suppliers, retailers and waste management companies to improve recyclability and recycling of packaging by consumers.

Food Minister, David Heath said:

“The soft drinks sector is a business success story, worth over £14 billion to the UK economy and employing over 12,000 people, so it is vital that we work together to improve the environmental performance of the industry.

“Dealing with resources properly is good for business as well as the environment and will help boost the economy and create jobs.

 “Our voluntary agreement is about ensuring every step of the production process is efficient, saves energy and reduces waste.”

Gavin Partington, the British Soft Drinks Association’s Director General, said:

 “Companies in our sector are among those with ambitious targets to reduce their environmental impact and the sustainability roadmap provides a great opportunity to extend best practice and deliver long term cost savings. 

“We are pleased that companies have already signed up to support the Roadmap process, and we look forward to working together to minimise the environmental impact of the sector.”



For further information, please contact:

Jacqueline Wall
Communications Officer
British Soft Drinks Association
Tel: 020 7025 3710 / 07809 338846


Notes to Editors

1.       The British Soft Drinks Association represents UK producers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and smoothies, and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market.

2.       For information about how a company can get involved with the Road Map, read the following documents:

· Signatory Pack;

· Template Company sign-up letter;

· Template Supporter sign-up letter.

3.       For further information about the BSDA visit