1 July 2013
Road Map launched as new initiative to reduce carbon
Today, 1 July, marks the start of a new
agreement launched by Food Minister, David Heath, in conjunction
with the soft drinks sector. The aim is to help reduce the
estimated 4.5 million tonnes of greenhouse gases a year produced by
the industry. The soft drinks sustainability roadmap provides
a framework for businesses to improve sustainability as well as
their bottom line.
The plan includes the entire soft drinks
production process, from sourcing ingredients to recycling
packaging. It sets clear objectives for businesses to further
improve their use of resources, but gives them the flexibility on
how to meet them in the most cost effective way.
The initiative was developed in conjunction
with the soft drinks industry, trade associations and WRAP.
It builds on Defra funded research.
- Reducing the amount of water used in manufacturing to help
limit consumption and save money;
- Improving refrigeration to boost energy efficiency;
- Improving co-operation between manufacturers, suppliers,
retailers and waste management companies to improve recyclability
and recycling of packaging by consumers.
Food Minister, David Heath said:
“The soft drinks sector is a business success
story, worth over £14 billion to the UK economy and employing over
12,000 people, so it is vital that we work together to improve the
environmental performance of the industry.
“Dealing with resources properly is good for
business as well as the environment and will help boost the economy
and create jobs.
“Our voluntary agreement is about
ensuring every step of the production process is efficient, saves
energy and reduces waste.”
Gavin Partington, the British Soft Drinks
Association’s Director General, said:
“Companies in our sector are among those
with ambitious targets to reduce their environmental impact and the
sustainability roadmap provides a great opportunity to extend best
practice and deliver long term cost savings.
“We are pleased that companies have already
signed up to support the Roadmap process, and we look forward to
working together to minimise the environmental impact of the
For further information, please contact:
British Soft Drinks Association
Tel: 020 7025 3707 / 078 7965 4555
Notes to Editors
1. The British Soft Drinks
Association represents UK producers of soft drinks including
carbonated drinks, still and dilutable drinks, fruit juices and
smoothies, and bottled water. BSDA members are responsible for the
vast majority of products on the British soft drinks market.
2. For information about how a
company can get involved with the Road Map, read the following
Template Company sign-up letter;
Template Supporter sign-up letter.
further information about the BSDA visit www.britishsoftdrinks.com