A range of soft drinks
Consumers are always looking for new tastes and formats for soft
drinks therefore, innovation is the key to success. For this
reason, the soft drinks sector is one of the most fast-moving and
dynamic industries in the food and drink manufacturing.
The main categories of soft drink products are carbonates, fruit
juices, dilutables, still and juice
drinks and bottled waters (see Table
1).
Types of soft drinks by market share
| Drink type |
Market share |
| Carbonated drinks |
42% |
| Dilutable drinks |
23% |
| Bottled waters |
16% |
| Fruit juices |
10% |
| Still & juice drinks |
9% |
Health issues and changing lifestyles have influenced shifts in
UK consumption, most significantly a shift from regular variants to
low calorie and no added sugar variants (see Table 2).
Low calorie & no added sugar drinks vs
regular
| Drink variant |
Market share |
| Low calorie & no added sugar |
61% |
| Regular |
39% |
Fortified drinks can provide extra vitamins and minerals to the
consumers that choose them. Functional drinks such as sports and energy drinks can offer additional
benefits too.