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Press Release

9 June 2009

BSDA Sustainability Progress Report Launched at Annual Industry Lunch

Speaking at the BSDA Industry Lunch, Paul Moody, BSDA President and Chief Executive of Britvic plc reflected on the year, the achievements and challenges, and announced the publication of Sustainability in Practice: The Soft Drinks Industry Sustainability Strategy: One Year On.

The Soft Drinks Industry Sustainability Strategy was launched in June 2008 and set out the industry ambitions and challenges over the next few years, focussing on four key areas: Climate change; waste and packaging; water; and transport. The first progress report provides an update on achievements made to date through case studies and industry wide progress.

During the lunch, Paul Moody welcomed Roger White, CEO of A.G. Barr as the new BSDA Vice-President. In his speech the President also congratulated the industry on its achievements – highlighting the progress it had made in terms of its environmental record, its resilience in the current economic climate and its continued ability to innovate and adapt to changing consumer preferences and needs.

“The soft drinks industry depends on a continual stream of new ideas, covering all aspects of our business”, said BSDA President and Britvic Chief Executive, Paul Moody.

“The confidence that our consumers have in our products gives us the opportunity to innovate.  The way in which tastes are changing gives us the need to do so. We are not just part of the food and drink industry, we are also in many ways one of the nation’s creative industries.  Design and invention are the heart of what we do. This relentless focus on innovation over the recent history of the industry has been instrumental in modernising the category and providing substantial choice for our consumers.”

Commenting on the sustainability progress report, Jill Ardagh, Director General of BSDA said: This progress report highlights the achievements being made by soft drinks manufacturers to further improve their environmental record and shows that the industry, as a collective, is committed to creating a sustainable future for the soft drinks industry.”

“As an industry there is more to be done to ensure we live up to the ambitions set out in the sustainability strategy.  Encouragingly this report shows the steps already taken to meet the four key industry ambitions and provides a positive path forward for continued progress.”

The BSDA Industry Lunch is a key event in the soft drinks calendar. This year’s keynote speaker was Paul White, Director of The Social Marketing Practice, who highlighted the huge role business can play in sustainable behaviour change and the importance of partnerships with the public sector and the NGO community.

-Ends-

A copy of Sustainability in Practice: The Soft Drinks Industry Sustainability Strategy: One Year On is available by clicking here.

For further information please contact:

Richard Laming

Media Director

Tel: 020 7400 3707 or 07879 654555

Email: rlaming@britishsoftdrinks.com

Website: www.britishsoftdrinks.com

Notes to Editors

About the British Soft Drinks Association

1. All statistical information is from The 2009 UK Soft Drinks Report, published by the British Soft Drinks Association with data from independent market analysts Zenith International.

2. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water.  BSDA members are responsible for the vast majority of products on the British soft drinks market.

3. For further information about the BSDA visit www.britishsoftdrinks.com.