For release: 8 June 2010
Roger White elected BSDA
president
The British Soft Drinks Association has elected a
new president, Roger White, Chief Executive of A G Barr, at its AGM
on 8 June 2010. He will lead the soft drinks industry trade
body for the next two years.
Roger White has declared that the three main
priorities for his presidency of BSDA are:
· to assist the industry to navigate its way
out of difficult economic times
· to maintain the industry’s contribution to
the development of healthier lifestyles
· to work towards the UK’s ambitious climate
change targets.
Speaking at the 2010 BSDA Industry Lunch on 8 June
2010, Roger White said:
· on the economy: “I do not
envy the new Government their task – however, I would strongly
oppose any further short term tax rises which would penalise
consumers and jeopardise our fragile economic recovery.”
· on healthy lifestyles: “the
message is clear: voluntary, industry-led action blended with
increased education is far more effective than legislation and
coercion from Government.”
· on sustainability: “this is
not an industry which sits back but one which has an on-going
commitment to sustainability.”
Elected alongside Roger White as vice-president is
Marnie Millard, Managing Director of Refresco Ltd.
A record number of guests attended the 2010 BSDA
Industry Lunch, at which the guest speaker was Lord Sebastian
Coe.
Jill Ardagh, BSDA Director-General, said: “Roger
and Marnie have shown great leadership with A G Barr and Refresco,
and we are delighted that they will bring the same skills and
experience to BSDA.”
ends
For further information, please
contact:
Richard
Laming
Media Director
British Soft Drinks Association
Tel: 020 7400 3707 / 07879 654555
Email: rlaming@britishsoftdrinks.com
Website: www.britishsoftdrinks.com
Notes to Editors
1. The British Soft Drinks Association represents
the interests of producers and manufacturers of soft drinks
including carbonated drinks, still and dilutable drinks, fruit
juices and bottled water. BSDA members are responsible for the vast
majority of products on the British soft drinks market.
2. A picture of Roger White and Marnie Millard with
Lord Sebastian Coe are available for download here (64 Kb) or
here (1.7 Mb).
3. For further information about the BSDA visit
http://www.britishsoftdrinks.com.