10 June 2011
For release: immediate
BSDA statement on fruit juice and 5 a
day
It is wrong to draw sweeping conclusions from
this experiment that involved only 12 subjects with no control
group, consuming an artificially unbalanced diet. The experience of
millions of people every day, that soft drinks can be consumed as
part of a balanced diet, still stands.
Fruit juice is a natural product and contains
only the sugar that was in the original fruit. A glass of fruit
juice can count as one of five a day and there is no reason to
change this recommendation.
Taxes on soft drinks do not achieve the
intended objectives - they are ineffective and unfair. It is much
better to provide the appropriate information and educate the
public how to make the right choices. More regulation and higher
taxes will not help. Empowering consumers and citizens will.
ends
For further information please contact
Richard Laming
Media Director
British Soft Drinks Association
Tel: 020 7400 3707 / 07879 654555
Email: rlaming@britishsoftdrinks.com
Website: www.britishsoftdrinks.com
Notes to editors
1. The British Soft
Drinks Association represents the interests of producers and
manufacturers of soft drinks including carbonated drinks, still and
dilutable drinks, fruit juices and bottled water. BSDA members are
responsible for the vast majority of products on the British soft
drinks market.
2. This statement
was issued in response to a study conducted at the University of
Bangor (read the press release
here).