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Give Your Litter a Lift

Keep Scotland Beautiful, Coca-Cola, A.G. BARR, Lucozade Ribena Suntory, Red Bull, Britvic

In November 2016, Environmental charity Keep Scotland Beautiful launched its national campaign to clean up Scotland’s roadsides – Give Your Litter a Lift – with the full support of the British Soft Drinks Association.

With 88% of Scottish adults agreeing that roadside litter creates a negative impression of Scotland, the campaign aims to tackle the behaviour which is ruining the view for visitors and domestic road users alike.

Recent litter monitoring by the charity has revealed that over 96% of Scotland’s main roads and iconic routes are affected by litter. In addition, during 2016, 52% of Scottish adults have seen someone throw litter from a vehicle and not pick it up.

With investment from industry – including Coca-Cola, A.G. BARR, Lucozade Ribena Suntory, Red Bull and Britvic - and working in partnership with, Transport Scotland, Zero Waste Scotland, VisitScotland, road operating companies and local authorities, the campaign is urging road users to take personal responsibility for their litter, encouraging them to give their litter a lift, and take it home.

Since its launch, the campaign has gone from strength to strength. Keep Scotland Beautiful and its partners have tested a range of interventions at a number of selected sites throughout Scotland including with local councils, roadside billboards, and partnerships with outlet village Gretna Gateway and McDonalds.

Keep Scotland Beautiful