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Love Your Forest

Lucozade Ribena Suntory, Hubbub, Forest of Dean District Council, Foresters’ Forest, Wye Valley and Forest of Dean Tourism Association

Each year 250 tonnes of rubbish are removed from the Forest of Dean, where the Lucozade Ribena Suntory (LRS) manufacturing site is based, costing local tax-payers more than £400,000 a year. With the help of environment charity Hubbub, LRS took on the challenge to help reduce littering and set about testing some innovative and positive solutions to tackle this problem. As a result of this partnership, The ‘Love Your Forest’ campaign was launched in 2016. It has been designed to engage different sections of the local community in a collaborative effort to help fight the ever-increasing environmental issue. Love Your Forest activities so far include:

  • The litter shop of horrors: a pop-up museum displaying decades old litter collected from the floor of the Forest of Dean. There were several vintage and unusual finds, including 30yr old crisp packets, rebranded ‘The Olden Wonder’ and drinks bottles called ‘Fruits of the Forest’.
  • Communitrees: research has suggested that our behaviour when we’re being watched is very different to when we’re acting unobserved. To test this theory and to see if it could be used to stop rural littering - ‘Communitrees’ were created. They are a community of trees, guardians of the Forest of Dean, brought to life with faces made from litter picked from the forest floor. When they entered the forest in 2016, at least 2,850 local people engaged with the trees, resulting in a 30 per cent reduction in local litter levels. Due to popular demand, they returned to the forest in 2017.
  • Trashconverter Van: This is no ordinary van…. It’s a van that tours the countryside accepting trash rather than cash in exchange for popcorn, flowers and hot drinks. The van highlights the problem of litter and uses positivity to promote responsible behaviour. On its inaugural tour, the van travelled across the Forest of Dean visiting a variety of litter hotspots including secondary schools, local businesses, laybys, local parks, picnic sites and town centres. It attracted more than 2,418 visitors leading to the collection of 68 bags of litter.
  • Layby Gallery: Litter costs the British taxpayer a staggering £1 billion a year. And the biggest problem in rural areas is the roadside. To highlight this problem, Love Your Forest saw the installation of a roadside gallery of local residents with key anti-littering reminders to prompt drivers to take their litter home.

 LRS - LYF launch photography 3