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Press releases

28 January 2019

BSDA reacts to Fizz-Free February campaign

British Soft Drinks Association Director General Gavin Partington responds to Southwark Council's Fizz-Free February campaign, which has received support from the likes of TV chef Hugh Fearnley-Whittingstall and politician Tom Watson.

Supporters of the campaign are attempting to link soft-drinks consumption to a reported rise in diabetes diagnoses among under 20s.

Partington said: “The soft drinks industry recognises it has a role to play in helping to tackle childhood obesity which is why we have led the way in calorie and sugar reduction. Soft drinks is the only category to have already hit Public Health England’s calorie-reduction target of 20% by 2020.

“Kantar Worldpanel data shows overall sugar intake from soft drinks is down by 22.9% since 2014."