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Press releases

16 March 2018

Government data shows 15% reduction in children's sugar intake from soft drinks

BSDA’s response to the National Diet and Nutrition Survey (NDNS) by Public Health England from Director General, Gavin Partington.

He said: “We welcome the news from today’s NDNS data showing sugar intake from soft drinks down by 15% in 4-10-year-olds and 11% in 11-18-year-olds since 2012.

“It reflects the action soft drinks companies have been taking for several years – reformulation to cut sugar content, increased investment in promoting new low- and no-calorie products, plus smaller pack sizes.

“In 2015, soft drinks became the only category to set a 20% calorie reduction target by 2020 and we are well on course to achieving it. Today’s figures are in line with Kantar data showing overall sugar intake from soft drinks down by almost 19% in the last four years.”