Press releases

23 March 2018

Industry responds to Nutrient Profile Model review

Gavin Partington, Director General at British Soft Drinks Association, has responded to Public Health England's review of the UK Nutrient Profiling Model (NPM) Consultation.

He said: "Given that PHE continue to recommend 150ml of fruit juice as one of the 5 A Day, we are disappointed at today’s suggestion by Government that fruit juice be put in the same category as other products high in fat, salt or sugar (HFSS).

"The mixed-messages from government will be of no help to a population that is already falling short on 5 A Day consumption*, and will place further restrictions on manufacturers when promoting PHE’s 150ml guidance for fruit juice."

*NDNS data