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Press releases

26 September 2017

McDonald’s backs campaign to clean up Scotland’s roads

McDonald’s has offered its support to a national campaign to clean up Scotland’s roads. Led by environmental charity, Keep Scotland Beautiful, the initiative urges road users to take personal responsibility for their litter, encouraging them to “give your litter a lift, take it home”.

The campaign, which aims to tackle the growing problem of litter ruining Scotland’s main highways and iconic routes, brings together government, industry, charity and the public sector in partnership to drive forward innovative Scotland-wide programmes and raise awareness of the impacts of roadside litter (as well as testing out new solutions to help solve the ever increasing problem).

Signing up to the roadside litter campaign demonstrates McDonald’s commitment to keeping Scotland beautiful. As part of the pledge, McDonald’s restaurants will be supporting the campaign by displaying materials and facilitating opportunities for Keep Scotland Beautiful to actively engage customers at its restaurants.

Local franchisee Elliot Jardine who owns eight McDonald’s restaurants across Scotland, including the one at Newbridge Industrial Estate, where the partnership was launched, said: “We are thrilled to be working alongside Keep Scotland Beautiful on the campaign and raising awareness of the impact of litter. McDonald’s are committed to ensuring local communities are kept clean, taking part in daily litter-picks in the areas surrounding our restaurants as well as supporting campaigns like this.”

With 88% of Scottish adults agreeing that roadside litter creates a negative impression of Scotland, the campaign aims to tackle the behaviour which is ruining the view for visitors and domestic road users alike. The partnership was launched at McDonald’s in Newbridge, Edinburgh and images can be accessed here.

Derek Robertson, Chief Executive of Keep Scotland Beautiful, said:

“Keep Scotland Beautiful is working closely with businesses, road operators and the public sector across Scotland, to help them take direct action to reduce roadside litter.

“We are delighted to welcome McDonald’s as a major campaign supporter, joining founder funders and members of the British Soft Drinks Association; including AG Barr, Coca-Cola, Britvic, Red Bull and Lucozade Ribena Suntory.

“By contributing our respective expertise and resources we will be able to reach more people and have a greater impact. Our message is simple, “Give your litter a lift, take it home”.

Recent monitoring by Keep Scotland Beautiful has revealed that over 96% of Scotland’s main roads and iconic routes are affected by litter. With investment from industry and working in partnership with Transport Scotland, Zero Waste Scotland, VisitScotland, road operating companies and local authorities, the campaign is urging road users to take personal responsibility for their litter.

Gavin Partington, Director General at the British Soft Drinks Association, commented:

“We are delighted at the announcement that McDonald’s will be joining funding members – Coca-Cola, A.G. BARR, Lucozade Ribena Suntory, Red Bull and Britvic - in supporting Keep Scotland Beautiful’s Roadside Litter Campaign.

“We are all in agreement that littering is an unwelcome, antisocial problem but if we really want to change people’s behaviour then it’s important that industry, campaigners and the Government all work together - and the Give Your Litter a Lift roadside campaign is a great example of that.”