Press releases

11 May 2018

UK advertising rules already among the strictest in the world

London Mayor Sadiq Khan has published a consultation into the draft London Food Strategy.

As part of wider measures to take on childhood obesity, the draft plan includes proposals to ban advertising of food and drink high in fat, sugar and salt (HFSS) across the entire Transport for London (TfL) network.

The British Soft Drinks Association's Director General, Gavin Partington, said:

“BSDA and its members welcome the launch of a consultation into the draft London Food Strategy, and the Mayor of London’s commitment to an evidence-based approach to establishing proportionate action around responsible advertising.

“It is important to note that UK advertising rules are among the strictest in the world, and already include a ban on the advertising of HFSS (high fat, sugar and salt) food or drink products in any media where under 16s make up more than 25% of the audience. This includes TV, online, social media, on the street and public transport. There are also further restrictions on HFSS outdoor advertising within 100 metres of any school.

“Obesity is a complex issue with a number of factors and there is currently no evidence worldwide that an advertising ban would have a significant impact on obesity levels.”