Press releases

15 June 2018

We all have a role to play in helping tackle childhood obesity

According to a recent survey by Public Health England (PHE), children will have consumed more than double the maximum recommendation for sugar by the end of the year. 

Gavin Partington, Director General at British Soft Drinks Association, said:

“The soft drinks industry recognises it has a role to play in helping to tackle obesity which is why we have led the way in calorie and sugar reduction.

“Our efforts are reflected in the Government’s own NDNS data – published earlier this year – which shows that sugar intake from soft drinks is down 15% in 4-10-year-olds and 11% in 11-18-year-olds since 2012.

“We are the only category on track to achieving PHE’s calorie-reduction target of 20% by 2020. We hope our actions on sugar reduction, portion size and promotion of low and no calorie products set an example for the wider food sector.”

According to PHE’s Sugar Reduction Progress Report – published last month - sugar intake from soft drinks decreased by almost five times as much as other categories.

Similar reports from Food Standards Scotland claim that the decline in sugar from soft drinks has been offset by increases in sugar from other foods. This is underpinned by data from Kantar Worldpanel, which states whilst sugar intake from soft drinks has decreased by 18.7%, it has increased in frozen confectionery (+8.7%), take-home confectionery (+2.3%), and biscuits (+1.4%) since 2013.