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Press releases

03 July 2017

Soft drinks industry gets behind ban on advertising to children

New rules banning ads for food and drinks high in fat, salt or sugar (HFSS) in children’s non-broadcast media came into effect on 1 July.

The rules apply to media targeted at under 16s and encompass online, social media, advergames and TV-like content such as video-sharing platforms that is directly aimed at children.

The ban follows on from a full public consultation in December 2016 by the Committee of Advertising Practice (CAP).

In response to this, BSDA and its members voluntarily agreed not to advertise regular soft drinks to children under 16 across all media channels, almost a year in advance of the ban coming into effect.

Gavin Partington, Director General at the British Soft Drinks Association, said:

"The soft drinks sector supports these changes and was a driving force in pushing for further measures to support children’s health and wellbeing.

“Last year, soft drinks companies agreed not to advertise any drinks high in sugar to under 16s across all media channels, including online. This ongoing commitment also includes further restrictions to advertising around schools.”