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Press releases

09 May 2016

Sugar intake from soft drinks is falling year on year

BSDA responds to public health campaign in Liverpool

Gavin Partington, BSDA Director General, said: “If this were a genuine education campaign to reduce sugar intake then surely it would look at all sources of sugar consumption and not just target soft drinks which is the only food category where sugar intake is actually falling year on year – 13.6% since 2012.

“Soft drinks companies are taking practical steps to help consumers - reducing the sugar in their products, increasing the availability of smaller pack sizes, actively promoting low and no calorie options and voluntarily extending the advertising rules regarding children to all online media.

“Government data and analysis from independent sources shows that consumers are already reducing their sugar intake from soft drinks and are actively switching to low or no calorie alternatives.

“We are also the only industry with an ambitious plan for the years ahead – in 2015 we agreed a calorie reduction goal of 20% by 2020.” 


Notes to editors

  • Sugar intake from soft drinks has been reduced by 13.6% since 2012. (Kantar Worldpanel, January 2016)
  • The Defra Family Food Survey (Dec 2015) shows that purchases of regular soft drinks fell by 32% between 2010 and 2014, whilst low calorie drinks purchases increased by more than a third.
  • The majority (57%) of soft drinks now sold in the UK are low and no calorie including nearly half (49%) of all carbonates.
  • Soft drinks contributed 8.8% of household sugar consumption in 2015, down from 10.1% in 2011. (Kantar Worldpanel, 2015)