Press releases

23 July 2019

BSDA welcomes sensible Government approach to energy drinks

The UK Government has announced a ban of the sale of energy drinks to children aged 16 and under.

British Soft Drinks Association Director-General Gavin Partington said: “The BSDA has consistently supported the ban on the sale of energy drinks to under 16s by retailers as it is in line with our long-standing Code of Practice. Therefore, we welcome the Health Secretary’s endorsement of this approach.

“Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world. Our members do not market or promote energy drinks to under 16s, nor do they sample products with this age group. In addition, energy drinks carry an advisory note stating ‘Not recommended for children’.

“We remain committed to supporting the responsible sale of energy drinks.”