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Press releases

10 October 2019

Dame Sally Davies report fails to offer conclusive evidence

The following statement was sent to media on behalf of the British Soft Drinks Association in response to Dame Sally Davies’ report:

“Measures designed to increase physical activity and promote parental responsibility have long been supported by soft drinks manufacturers.

"While it is satisfying to see the industry’s extensive reformulation work recognised, the report provides no statistical evidence to prove that the Soft Drinks Industry Levy has reduced childhood obesity.

"A 150ml portion of pure fruit juice counts as one of your 5 A Day. Banning these products from schools harms children’s chances of reaching this goal.

"We remain doubtful about the efficacy of levies and advertising and promotional restrictions. We believe they jeopardise low- or no-sugar options being offered to consumers.”