Press releases

01 February 2021

Fizz Free February: the facts

Today (1 February) marks the start of the 2021 Fizz Free February campaign.

The organisers are promoting the month-long scheme, which encourages consumers to stop drinking carbonated beverages, on a range of health, environmental and sustainability claims.

The facts speak for themselves, though.

Soft drinks are safe to consume as part of a balanced diet. The soft drinks industry recognises it has a role to play in helping to tackle obesity which is why we have led the way in calorie and sugar reduction. Kantar Worldpanel data shows that take-home sugar from soft drinks fell by 43.5% between March 2014 and March 2020, once volume growth has been accounted for.

All plastic bottles produced by British soft drinks manufacturers are 100% recyclable. The BSDA and its members support the introduction of a GB-wide deposit return scheme for all plastic and can beverage containers as our assessment suggests this is the best way to increase recycling levels and tackle litter.

There are a number of initiatives and certification schemes in place across Europe to help soft drinks companies embed sustainability into their supply chains, and many BSDA members support and participate in them.

Water is an essential part of the manufacture of soft drinks and is used throughout the production process and the whole supply chain. We aim to encourage efficient and responsible use of this resource. BSDA members contributed to a food and drink industry target to reduce water use by 20% by 2020 compared to 2007, and this work continues.