10th October 2019 | The Savoy, London, WC2R 0EZ
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Press releases

20 May 2019

New fruit juice research is misleading

A new study suggests higher consumption of sugary beverages, including fruit juice, is associated with increased mortality.

Gavin Partington, director-general of the British Soft Drinks Association, said: “This study is inconclusive, and the way its findings are presented is misleading. All age groups in the UK are falling short on their 5 A Day consumption of fruit and vegetables. Therefore, warning against consuming a small 150ml portion of pure fruit juice – which counts as one of your 5 A Day – risks people foregoing the vitamin and phytonutrient benefits of fruit juice that this study acknowledges.

“Our research shows adults and teenagers who drink fruit juice are about twice as likely to reach their recommended minimum of 5 A Day, than non-drinkers.”