Press releases

15 January 2020

Soft drinks companies made big sugar reduction strides pre-levy

A new Oxford University claims that sustained pressure on business, including using fiscal measures, led to a striking reduction in the sugar content of soft drinks in the UK between 2015 and 2018.

In response, British Soft Drinks Association Director General Gavin Partington said:

“The soft drinks industry has long led the way in calorie and sugar reduction. Between Spring 2012 and Spring 2016, prior to the announcement of the Soft Drinks Industry Levy, UK soft drinks manufacturers cut sugar from their products by 15.6%, according to Kantar Worldpanel data.

“Nevertheless we recognise that the levy did lead to parts of the sector moving further and faster on sugar reduction.  However, we are yet to see evidence that the sugar reduction in our category has had any impact on levels of obesity.”