Press releases

20 January 2020

The soft drinks take on Sugar Awareness Week

Sugar Awareness Week was launched today (20 January) by the campaign group Action on Sugar.

It is described as an opportunity to celebrate the success of food industry, government and NGOs in removing sugar from food and drink items, and a chance to discuss the future for sugar and calorie reduction and its place in the UK Government’s Childhood Obesity Plan.

To mark the event, a BSDA spokesperson said: "Overall sugar intake from soft drinks was down by 34.2% between May 2013 and May 2019, according to Kantar Worldpanel data, and much of this occurred prior to the introduction of the Soft Drinks Industry Levy.

"Nevertheless, while we recognise that the levy did lead to parts of the sector moving further and faster on sugar reduction, we are yet to see evidence that the sugar reduction in our category has had any impact on levels of obesity in the UK.”