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Recycling Rewards

Encirc, Bryson Recycling

The year-long  ‘Recycling Rewards’ campaign, now in its second year, was developed by Bryson Recycling in a bid to  boost recycling levels and add value to the local economy all in aid of a good cause. For every tonne of glass, paper and plastic collected through Bryson Recycling’s kerbside box service, £1 will be donated to a local charity.

The campaign exceeded all expectations in its first year, with £12,360 being donated to Children’s Heartbeat Trust, which allowed them to give financial support to over 20 families undergoing heart surgery and related treatments.  The money raised enabled the purchase of a defibrillator, 13 Coagucheck machines, which allow children to monitor their own heart condition effectively at home, and provide 35 counselling sessions for parents upon receiving their child’s diagnosis.

This year Bryson Recycling will continue to work to boost recycling rates in partnership with three local recycling companies (Encirc, Huhtamaki and Cherry Plastics), five councils and charity partner, Public Initiative for the Prevention of Suicide and Self Harm (PIPS NI), who provide a range of suicide prevention and bereavement support services across Northern Ireland.

Fiacre O'Donnell, Head of Strategic Development at Encirc, said: “Through this campaign we hope to plant a seed in people’s minds that recycling more will have a positive impact not just in our environment and economy but in our local communities as well.”

Encirc - RR Launch PIPS