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Reducing waste

Over the past 5-10 years, waste has increasingly been viewed as a valuable resource that should be reused or recycled and that it should only be sent to landfill if no alternative option is appropriate.  This is a positive shift in thinking and one that is shared by roadmap signatories.  Whilst a completely waste-free world is sadly unlikely, it is important that everyone does their bit, which is why we are working towards sending zero waste to landfill and why we want to prevent waste from occurring in the first place. 

RM waste reductionObjectives:

  • To provide a platform to promote best practice in reducing waste in the soft drinks sector.
  • To work towards zero waste to landfill.

 What are we doing?

Signatories are actively seeking to reduce and ultimately avoid sending manufacturing waste to landfill. This is being achieved through segregating waste on site to minimise contamination; reducing the amount of packaging used in products; using reusable pallets; outsourcing waste management systems; acting on advice from WRAP’s waste prevention reviews and increasing access to recycling on the go points. Through these initiatives, some roadmap signatories have already achieved their goals of zero manufacturing waste to landfill; whilst others are nearing this ambition.

Are you missing a Waste Prevention opportunity?

 The British Beer and Pub Association (BBPA) and British Soft Drinks Association (BSDA) worked in collaboration with Britvic Soft Drinks and Carlsberg (UK) to reduce the amount of product waste in the brewing and soft drinks industries, ‘Project Shandy’.  This involved measuring waste arising and identifying hot spots for action.   The companies saved £293K on two sites, and further savings are expected as Waste Prevention solutions are adopted on other sites.  WRAP has published two Case Studies detailing how savings were achieved, and a Checklist with scores of Waste Prevention opportunities, and also improved waste disposal.  More information can be found on WRAP's website.


BSDA is a supporter of the WRAP Hospitality and Foodservice Agreement launched in 2012 which aims to reduce food and packaging waste in those sectors.  Roadmap signatories also contribute to Courtauld Commitment 3 targets to help reduce waste and improve resource efficiency in the grocery sector.

Signatory case studies:

 BSD Find out what Britvic is doing to manage waste on site